Vision Express. Always Getting Better
This attitude changing film was created to inspire Vision Express store associates to appreciate the individuality of all their customers.
It demonstrates that by paying a little attention and feeling some empathy toward them can mean the difference between winning and losing their hearts and ultimately their custom.
The film was formatted for a stunning 31m wide projection with an unusually wide 6.69:1 aspect ratio.
The film was then reformatted at 3:1 for the rollout to the whole company post conference.
