Internal communications

Vision Express. Always Getting Better

This attitude changing film was created to inspire Vision Express store associates to appreciate the individuality of all their customers.

It demonstrates that by paying a little attention and feeling some empathy toward them can mean the difference between winning and losing their hearts and ultimately their custom.

The film was formatted for a stunning 31m wide projection with an unusually wide 6.69:1 aspect ratio.

The film was then reformatted at 3:1 for the rollout to the whole company post conference.